To entice youngsters, a range of food products, such as cookies and chips, have beautiful designs imprinted on them, the industry uses an Embosser to stamp these graphics.

An Embosser has two rollers, one with a specialized design die and the other; a Pressure Roller to stamp the design on the goods. The thickness of the product may be adjusted using a pressure roller. The design to be embossed may be altered by changing the embosser roller to meet the needs of the customer.